Stronger for Summer starts 20 September.
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Dana Eden · The Vital Way
I'm Dana. For thirty years I've helped women over 50 get strong. Now I'm staking my own next decade on the method I wrote the book on, and you're invited.
30+
years coaching women
100s
of women transformed
17
chapters, one method
7 days
free to start
Thirty years of coaching women over 50, distilled into one book: how to fuel, move, rest and think for the decades ahead. No punishment plans. No quick fixes.
I'm staking my own next decade on it. Real testing, tracked over ten years and shared openly as the numbers come in. The good and the not-so-good.
You don't watch from the couch. You find your own starting line, take your own small steps, and walk it beside me and a community of women on the same road.
Six measurements, independently taken, repeated every year for the next ten. I am paying for the testing myself so that nobody else owns the results or decides what gets published. Baseline testing happens in January 2027. On 14 February 2027, my sixtieth birthday, the first set goes public: the age my body actually performs at, next to the age on my licence. Whatever it says.
Counting down to the first results
14 February 2027
Counting down to 14 February 2027, when the first results are published.
What lands that day
Heart
How well my heart and lungs move oxygen. It converts into an age, so what you will see is the age my heart performs at, sitting next to the age on my licence.
Not measured yet. Will show a fitness age
Bones
The frame that carries me, and the thing that decides whether a fall in my seventies is a bruise or a broken hip.
Not measured yet. Will show against women my age
Body
Not what I weigh. What that weight is made of. Most women lose muscle steadily after fifty without ever noticing, and holding onto mine is the whole game.
Not measured yet. Will show kilos of lean muscle
Strength
Measured properly in a lab, not guessed at in a gym mirror. The numbers that quietly track how well people move for the rest of their lives.
Not measured yet. Will show grip and lower body
Brain
The one nobody wants to measure. Memory, attention and how quickly I think, tested the same way every year so a change is visible early rather than eventually.
Not measured yet. Will show memory and processing speed
Movement
Balance, flexibility and how freely I move. The difference between getting older and getting stuck.
Not measured yet. Will show balance and mobility
60 to 70 is my decade. What's yours?
You might be going 40 to 50, or 50 to 60, or 70 to 80. The question does not change: what could the next ten years look like if you started now? Find your own starting line in two minutes, and be here when the numbers land.
Find your starting lineThe diets that used to work stop working. Workouts that once energised you leave you flat. The weight settles around your middle, and every expert contradicts the last one.
None of that is your fault. Your body has entered a different stage of life, and the strategy has to change with it. That's not a crisis. That's the project.
The Vital Way isn't another diet or a six-week transformation. It's the small, repeatable things that build a body that lets you live your life.
Nourish your body, don't starve it. Every plate starts with one question: where is my protein?
Strength is future freedom: the stairs, the suitcase, the grandkids. Start where you are. Five minutes counts.
Your body has a GO button and a SLOW button. Recovery is where the rebuilding happens, and you don't have to earn it.
Most women are strong in two and running on empty in one. Nine questions, two minutes, and I'll tell you exactly where to start.
Find your starting lineFree · no right answers · just your starting point
Everything I use with my 1:1 clients, made available to every member. From home, with a resistance band and a pair of 2kg dumbbells.
The workout library
Hundreds of at-home workouts made for our bodies, new ones every month.
Live classes with Dana
Every week, in real time. Like having your own trainer.
Every programme included
The 12-Week Lean Body System, the 4-Week Waist Whittler and more.
Challenges, together
Every members' challenge, with its scorecard and its finish line.
A community that gets it
Women on the same road, cheering the same small wins.
“8020 Rule allowed me to enjoy food without guilt”
“I've lost over 8 kilos. I'm feeling better than I have in a decade.”
“I feel a lot stronger. I feel healthier, less brain fog.”
My weight had plateaued and wasn’t getting anywhere. I am so proud of myself and I have kept the weight off since doing the challenge which is fantastic!
Jenni, in her 50s, lost 4.9kgI feel 100% better. It has made a huge difference in how I feel about myself. I have kept the 6 kilos off and I am really happy – I can wear shorts again!
Vicki, in her 50s, lost 6kgI have given up smoking cigarettes, feel stronger and am so happy I decided to look after my health. It was my 50th birthday gift to myself.
Kylie lost 20 kilos with Dana
I was 47, and a personal trainer of two decades, when perimenopause still caught me completely off guard. The sleepless nights, the brain fog, the weight that wouldn't budge. Nobody had prepared me either.
So I relearned how to care for a changing body, on my own body first. That became The Vital Way, and the Live Longer Online Health Club is where I share it: the training, the food and the support, actually built for us.
No extreme diets. No punishing workouts. Just what works for the woman you are now.
A library of at-home workout videos with new workouts added every month, live classes with Dana every week, full access to all of Dana's signature programmes, and a private community of women on the same journey.
Yes. Everything is designed for women over 50: low-impact, hormone-friendly and easy to follow, even from scratch. Every strong woman was once a beginner.
Just a resistance band and a pair of 2kg dumbbells. Wrist and ankle weights are optional if you want to level up later.
Your first 7 days are free. Join, try the workouts, come to a live class, meet the community, and see how it feels before paying anything.
Online, in one easy-to-navigate hub: workouts, live classes, recipes and guides. Designed to be simple and stress-free, even if you're not tech-savvy.
Learning that 67% of women over 50 will fracture a bone in their lifetime due to weak and brittle bones left me feeling vulnerable. After all, potentially being out of action for months from falling and breaking a bone wasn’t on my bucket list as I age.
Did you know by the age of 40 you have approximately 5 undiagnosed diseases and by 50, 10 undiagnosed diseases? Dr. John Hart, Bachelor of Medicine and Functional Medicine Doctor (a health detective of sorts) shares with us HOW to live a longer life – healthy!
When I mention the word weight training to women, they give me a look of concern and I can almost hear them saying “oh no … I don’t want to end up looking like one of those women.”
One short email a day for a week, each with one practice from my book and one small thing to do that day. By Sunday you won't have read about The Vital Way. You'll have lived a week of it.
